Myboo Spring Summer ’14
Bad Generation is back
Cheeky, disruptive, ironic and ambitious.
MYBOO Summer collection is as aggressive and shameless as the main attitude of the youngest generations.
Four are the guiding lines that drive us through graphic urban atmospheres, in accordance with the latest international street trends.
Hashtags, inspired by the language of social networks, is the line in which the protagonist is a punctuation mark: the hash #. It accompanies fashionistas words placed on photographic banners creating an intense visual impact.
Fuck highlights tattoos, middle fingers, smirks, and arrogant looks.
The way Miley Cyrus leaves the childish imagination to indulge in twerking dances, Fuck is inspired by the unruly behavior of the new Bad Generation.
Street, handwritten sign accompanied by iconic claim are the must-haves of a series linked to the populous world of fashion victims. The tshirt is always more an inexpensive passepartout blinking its eye to the unaffordable and sparkling world of glamorous maisons.
Sporty takes cue from the sports uniforms borrowing junk mood textures and stereotyped concepts. On the balance between superstion, identification, role and new slants.
Myboo is for young and young looking people only.